Trek Bicycles is one of the most ubiquitous names in cycling. Trek makes bicycles of all kinds, right across the board, from road to mountain to tandem. Not only is there the wide range of bike types, but Trek also manufacturers bicycles in a wide range of prices: there are $200 entry level hybrid bikes right up to $5,000+ all-carbon racing road bikes, which employ the latest in bike frame and fork technologies. One such technology that Trek pioneered is OCLV, which is used in their carbon frame bikes. OCLV - With carbon, Trek makes strong, light frames that maintain the ride quality you expect from a highly tuned machine, as well as the performance level and confident steering and bike handling you expect from a world-class level race bike.
Alpha Aluminum - At the lower price levels, Trek makes an excellent line of aluminum-frame bicycles. Though aluminum may be considered an entry level bike material, Trek certainly takes how they incorporate aluminum strength and utility into their bike designs.
Madone - The Madone premiered in 2008 and represented a movement toward blending structural efficiency and optimum comfort to give the maximally enjoyable riding experience. The Madone, which is now offered in many variations, was an instant hit with road riders.
Trek runs what is called their Advanced Concept Group, a collection of engineers and material scientists dedicated to making advances in bicycle technology and design. Trek bike designers test out new ideas on the single-track trails near their factory equally well with advanced wind tunnel testing for their aerodynamic properties, especially where it concerns their line of triathlon bikes. Who knows what innovations are being made right now in the bike industry by Trek's ACG group - some we'll never know or see, others we'll hear about as the world's top pro racers embrace the newest bike parts creations.
Check out Trek's Up The Road blog.