It all started in 1983 when friends concocted a mix of energy ingredients into a gooey bar form in the kitchen, wanting to power themselves for bike rides not with fig newtons, bananas, and other popular body fuels of the day. They soon perfected their energy bar, working out the calorie content, sodium levels, potassium, etc., and trying their formula out while riding the open roads. And it worked!
Powerbars may seem like astronaut food in some ways, and they aren't particularly appealing if you are a food gourmand, but make no mistake, they work. If you need fuel for your next hike, bike, ski trip, run, or whatever your sport, each 240 calorie bar will do the trick. Powerbars are easily digestible, portable, and cost-efficient.
Backed by decades of sports nutrition experience, PowerBar products are developed to meet the nutrition and energy needs of everyone from athletes to individuals seeking healthy food choices.