In 1960, Colnago saw fame as Luigi Arienti rode to a gold medal at the Rome Olympics on a Colnago bicycle. From the late 1960s through the 1970s, Colnago was generally regarded as one of the builders of the world's best custom road race frames.
In the 1970s and 1980s, the "Super" was one of Colnago's models, a high-end racing frame. In the mid 1980s, Colnago introduced various crimped-tube models as their top of the range frames, including "Master" and later "Master-Light". The manufacturer varied the base material of "Master" frames thougout its several iterations ranging from Columbus tubing DT15V to "Ultimate Superlight" from Tange Japan.
At the mid 1980s the company has introduced "Precisa" brand front bicycle fork. It was the ever first front fork with straight blades. The normal road racing ~4 degree fork rake was provided by the shape of the crown. Colnago claimed that this feature provided lengthwise elasticity similar to curved blade forks to dampen road roughness, but with much improved crosswise stiffness for sprinting. The design also considered to be one of the lightest full steel forks underweighing even some cheaper contemporary aluminium or carbon forks. From this design on the straight blade fork was a short-lived trend. The bicycle tubing manufacturer Columbus tubing marketed the fork under its own brand name "Elite" but in fact it was the same fork as Colnago "Precisa".
Since the 1980s, Colnago has continued to produce high-end steel bikes, and has branched out into other materials, working with Ferrari to develop new carbon fiber technology, and occasionally introducing titanium and aluminum frames. Its recent flagship frames, such as the C-40 and the C-50 — respectively named for Colnago's 40th and 50th birthdays— are carbon fiber frames.